Lots of people asking why I’m doing a viral queue for my next book.
1) It was the single thing biggest “thing” which helped us get $100k in pre-orders for my first growth hacking book, “Secret Sauce”.
There was no Traffic & Copy then, I’d only given a handful of talks, we did no paid ads and no PR, the viral queue was the entire marketing machine! (Pic below is me and co-author Austen Allred on launch day)
2) I don’t believe there’s a better way to get hype/excitement around a launch.
I’ve seen it over and over, from Dropbox, to Harry’s shaving kits, to Robin Hood, & lots inbetween. You don’t need to reinvent the wheel if it works.
3) It’s a way to reward you guys for all the support you’ve given me over the years, by giving away basically everything I’ve ever produced, and the chance to work with my team for free.
4) It’s also a stealth recruitment exercise to find out who the best growth hackers I know are:
Last time round a certain Kyle Benoit hustled hard to get major points and I ended up hiring him as my C.O.O. as I admired that hustle.
So if you wanna impress me?
This is a good way 😉
5) The key with virality is to go “outside your network”.
A viral queue means this will get shared to your Facebooks, your Twitters, your email lists etc. so that new people find out about the book and enter my world.
This is CRITICAL if you’re launching something with a mainstream appeal
6) I’m launching something brand new and I want y’all to be part of it (you can only be part of it by joining the competition. It is BIG though)
It launches in just over 24 hours (11am PT tomorrow), right here in this group.
Don’t miss it!
P.S. I have 5 “cheat codes” left to get a head start on the viral queue competition.Who wants ’em?