One of the most common causes of argument is not being CRYSTAL CLEAR exactly what the client is receiving.
If not, drama tends to happen, especially given that in marketing it’s hard to guarantee results as you never know how a market will respond to a product.
Anyway, the first question I asked him was “What did the agreement say?”
He told me: “I just called it “marketing services” as I didn’t want them to sue me if it went badly”.
If he had ran it by pretty much ANY mentor they would have told him it was a bad idea. (The contract was for a small amount of money)
I’ve found over and over again with mentors that just getting that extra perspective can solve major problems that seem obvious in retrospect.
You don’t know what you don’t know.
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